Turn search intent into an unforgiving growth engine that outbids competitors at lower CAC.
We replace bloated keyword accounts with algorithmic bidding structures, custom First-Party Data audience feeds, negative query moats, and surgically isolated Performance Max assets.
What changes in your P&L when this practice is fully deployed .
Custom Value-Based Bidding (VBB) mapped to real net profit margins, not blended gross revenue.
Strict Asset Group segmentation isolating brand cannibalization from genuine net-new user acquisition.
Automated negative placement scripting filtering out low-quality click-farms and gaming apps.
High-converting Search landing page variants with dynamic keyword insertion.
- Full Account Restructuring & Feed Optimization
- Offline Conversion Tracking (OCT) Pipeline
- PMax Asset Library (Video, Image, Copy Matrix)
- Weekly Bid Adjustment & Query Mining Reports
- Competitor Impression Share Defense System
How we operationalize this discipline in your first 90 days .
Clear stages, predictable sprint cadences, and immediate telemetry recovery.
Telemetry & Feed Diagnosis
We audit your Google Merchant Center feeds, conversion tags, and historical search query waste to recover 20–35% of lost ad budget on day zero.
Algorithmic Architecture
We build isolated PMax and Search campaigns grouped by SKU velocity, gross margin tier, and conversion probability.
Margin-Based Scaling
With server-side profit signals fed directly to smart bidding engines, we aggressively scale spend while preserving target contribution dollars.
Common questions on Paid Search & PMax .
How do you prevent Performance Max from cannibalizing organic brand search?
We implement Brand Exclusions lists, isolate pure brand traffic into dedicated Manual CPC campaigns with strict budget caps, and run continuous incremental lift tests.
What is your minimum monthly ad spend for Search management?
We generally partner with brands deploying $25,000 to $500,000+ per month in Google Ads spend to ensure algorithmic bidding algorithms have sufficient conversion density.
Ready to build a growth engine that scales with conviction?
No 40-slide sales pitches. No aggressive follow-up spam. Just a focused 30-minute audit review where we walk through what is holding your site back in search, and what we would fix first.